5 Techniques To Market Your Dropshipping Business

Many of the ambitious people are looking to have a side hustle these days. In fact, as per statistical data, as many as 44 million Americans now have side business. This is where the dropshipping enters into play. If you want to generate a modest passive income by opening your own ecommerce store, but are doubtful about the uncertainties of inventory control, packaging, and order processing, then drop-shipping is the ideal choice. But if executed right, dropshipping will enable you to make loads of money.

Dropshipping Business

Drop shipping is a form of retail distribution where online retailers market goods but do not own or retain the stock. Conversely, shoppers are ordering goods from stores, but the third party drop shipping supplier is handling the shipment. Dropshipping allows absolutely everyone with a website and a few advertising and marketing skills to open their own on-line shop and get a proportion of all sales they generate as their profits.

In this business  model, the buyer is not aware that the online retailer they ordered from did not really ship the items. This is particularly true if the supplier inserts retailer's packing slips in the shipment boxes. All in all, dropshipping involves a fair deal of confidence and a long-term relationship between retailers and suppliers.

Steps To Start A Dropshipping Ecommerce Business

Starting a dropshipping business is relatively straightforward. You've got to:

1. Register for an e-commerce platform and build your online store.
2. Connect with a supplier and pick your goods.
3. Add or synchronise the items to your store.
4. Define your payment and delivery settings.
5. Check the purchase operation.
6. Open the website.

You could use an e-commerce platform like Shop1, to  synchronise and display goods of dropshipping suppliers with your website, and get ready with your website in a day or two.

Marketing 

The reality seems to be that it's easy to set up any online business whereas marketing is a strenuous task. First, you need to carry out extensive research on your target group to help solve a problem for them. The key is a product that solves a specific problem. You can then tailor your marketing activities to this particular customer type.

Here are 5 beneficial ways to market and promote your dropshipping business:

1.Social Media.

Advertise your shop on social media platforms such as Facebook, Instagram , Pinterest, etc. You can also exercise ads on social media platforms to get to the target audience straight into their private social media feeds. 

2.Email Marketing  

It is one of the most successful ways of advertisement for e-commerce companies. Email marketing helps to engage with your shoppers in their inbox.

3.Google Search Engine Marketing ( SEM)/Pay-Per-Click (PPC) Ads.

Are you aware of SEM/PPC? These are the advertisements at the top of the Google Search Engine Results page (SERPs). Through this type of advertisement, you pick keywords that you want to use and generate a text-based ad with a heading and a description. You can pick the geographic region where you want your ad to run, and the time period for the ad to appear.

4.Video Marketing

Video marketing is a new means of finding clients. Video has the potential to reach a wide audience, growing your reach by several times. Apart from promoting the goods and brands, video ads have the ability to do a lot further, such as:
-Engagement of the customer.
-More click-throughs  to show up at your store.
-Significantly affect your future buyers to purchase your products.

To reach potential customers, you can upload your video on social media platforms, YouTube, or buy advertising space on a third-party website to increase your business exposure.

5.Google Shopping.

In place of SEM/ PPC ads, ecommerce businesses more commonly employ Google Shopping ads. These ads are created by uploading a product feed and showing up for searches based on your keywords. The ads contain images and text and appear next to competitor’s ads so shoppers can also compare prices.

With these healthy marketing practices, you can surely increase your brand visibility and also the conversion rate.

I hope you like the information in this article and find it quite useful and practical for your dropshipping business.